You are currently browsing the daily archive for February 25, 2010.
Initially I sketched up my primary design idea on an A4 piece of paper; jotting down bits of content, title and graphic ideas.
I had decided to create a recipe page directed at a younger generation so decided to do spicy burgers as the food. This is quite daring and I think it would appeal to younger people. I came up with the title Keeping It Hot and wanted to use lots of words and phrases based around the theme of heat.
I also came up with the idea of using the Uncle Sam Wants You in my design by using the famous image and the phrase TV Listings Magazine (or whatever I decided to name the listings magazine) are challenging you! I thought it was comical and made the hot burgers sound dangerous.
Down the middle of the page I put a thermometer to imply hot and wanted it to be glowing red at the top. I also designed the recipe with images, but forgot about the ingredients list. One thing I definitely want to put in my design is the jalapeno and the tip which will be how to make the burgers even hotter. I want this because it will add authenticity.
at the bottom of the second page I’m going to have some text advertising a food programme on Edge’s Food channel, and also the Edge logo.
I sketched a second design which was some new ideas compared with my first draft.
